Paul Lambert maintains Norwich have no intention of coasting through their final four games of the season, despite Barclays Premier League safety being all but assured.
The Canaries may have been beaten 6-1 at home by title-chasing Manchester City last weekend, but remain in 11th place on 43 points, some 14 clear of the drop zone.
It has been a fine return to the top flight by the Norfolk club, who recorded a memorable 2-1 win at Tottenham on Easter Monday.
Lambert, though, insists there will be no letting up as they head into the final four matches, starting at relegation battlers Blackburn on Saturday.
"I don't think in any game you can just turn up and ease off. The games are too big and too many come along to watch you," the Norwich boss said in the Eastern Daily Press.
"It is not the way I am brought up to sit there and think everything is done and dusted.
"I want to win every game I play in and hopefully the lads will be the exact same thing.
"Momentum only takes you so far and once one season has gone you have to let it go. You can't bask in past glories as such. You have to keep it going.
"You also want to keep going the other way - you want to strive for more and to be as successful as you can to earn anything in football.
"The lads have done that in the years I have been here and every year has been a constant progression."
Lambert is expected to again strengthen his squad in the summer, but also has to make some decisions on players out of contract, like centre-backs Zak Whitbread and Elliott Ward, and striker Aaron Wilbraham.
"Come a few weeks' time, we will decide. The games are too big to deflect attention away from anything other than us trying to win as many as we can," said Lambert.
"Once the season is finished then I will look at it and see what road we go down, but we have too many big games from now until the end."