SAM ALLARDYCE WILL STAY - BRADY
West Ham vice-chairman Karren Brady insists manager Sam Allardyce will remain in charge even if the club fails to secure promotion this season.
The Hammers are winless in six home matches after Saturday's 4-2 defeat against Reading, which left them four points adrift of the second-placed Royals with six games to go.
The Upton Park club were among the pre-season favourites to secure an instant return to the Barclays Premier League but Brady insisted Allardyce's future does not hinge on achieving that goal.
She told BBC Radio 5 Live: "Yes he will still be in charge next season - definitely.
"[Chairman] David Sullivan wanted Sam - they have a very good relationship."
The former Bolton boss has come under fire following a run of just two wins in eight matches in March, while his style of play has done little to endear him to a fan base that prefers passing football.
Brady admitted the defeat to the Royals was difficult for everybody but was hopeful they could recover.
"We were hoping to win but we certainly haven't given up the prospect of automatic promotion or promotion, if we have to, through the play-offs," she said.
"That is still our number one target for this season."
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